DRAFT GUIDANCE. Have counsel confirm against the Pharmaceuticals and Medical Devices Act (薬機法), the Act against Unjustifiable Premiums and Misleading Representations (景品表示法) and the JFTC stealth-marketing rules.
Advertising Disclosure Rules
Always disclose
- Mark every promotional post clearly as an ad at the start: #PR, #広告 or #提供.
- Disclose that you receive commission from sales.
Never claim
- That a product cures, treats or prevents a disease (e.g. 治る, 完治, 治療).
- Guaranteed or exaggerated results (e.g. 100%, 絶対, 奇跡, 効果絶大, 即効).
- "No side effects" / "completely safe" (副作用なし, 安全).
- Before/after claims not approved by us.
Enforcement
Posts that break these rules may be taken down, and commissions may be withheld.
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